I have called this book Tell Your Friends because I would like people to read it and then tell their friends about it. For example, you, if you are reading this book now, when you finish I would like you to recommend it to as many people as possible. It is not difficult to understand why I, the author, should request this of you. However, this book will have to be enormously persuasive if there is any hope of every single reader actively complying with the request of the title. In the past, I don’t believe anyone would have described me as particularly persuasive, therefore this book will ask the question to what extent can I transform myself into a considerably more persuasive writer.