Clouds uses other people's money to make books. We are not trying to make money off our books, instead making them so they exist and can be in the world, as they are wished to be rather than being what the market requires of them. We practice what the artist wants in the development of art books, and we try to resist the way that PR is subsuming all forms of art writing. What is post-PR writing and publishing in an information economy? We are interested to find out what this means, and what might be possible, at least, at first, by talking about it to others.
- Gwynneth Porter, Clouds Publishing, Auckland, NZ